Double Click for Publishers was developed in 1995 and allowed publishers to sell ads on their websites.
DoubleClick was acquired by Google in 2007 and made it possible for publishers to sell ads in real time.
Google Ads Manager can help publishers monetize their advertising on various platforms and increase their ad revenues.
Another great feature of Google Ad Manager is the ability to serve ads on YouTube and Apple News.
In addition to this, the program also offers support for Dynamic Ad Insertion, native ads, and six-second bumper ads.
This made the process of reaching potential customers easier and faster.
It is extremely important to use a good ad server because it will give you the insight you need to improve your advertising campaign. You can even track the performance of your ads through the ad server.
The tool analyzes account history, campaign settings, and search trends across Google to help advertisers stay ahead of the competition. businesses can optimize their campaigns and maximize revenue.
For example, it can tell advertisers whether their keywords have increased in search volume or decreased. With more data available, These insights are based on historical search data and machine learning.
One of the key benefits of a Google Ads insights tool is its early warning system. It helps advertisers identify significant risks and valuable opportunities. This helps them take corrective action before crises arise and waste money. Moreover, early warning systems can help advertisers lower their cost per click and improve the performance of their PPC campaigns.
Google Ads Insights are custom-built based on a business’s unique account performance and web-wide trends. Because of this, these insights are specifically tailored to specific market niches and are not relevant for companies in different industries. For example, if a dog subscription box is sold online, there will be a 197% increase in search volume for the term “dog subscription box” each month. The “dog toys” term, on the other hand, will see a 70% increase in search volume.